Gladwell, Malcolm,  1963- <br/><br/>
The tipping point :   how little things can make a big difference / 
Malcolm Gladwell. 
 - London :  Abacus,  2001. 
 - 279p. ;  20cm. 
<br/><br/> Originally published: London: Little, Brown, 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 
<br/><br/><label>ISBN: </label>0349113467 (pbk) :  £7.99 9780349113463 
<br/><br/><label>Nat. Bib. No.: </label>GBA0-V2103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Causation.<br/>Context effects (Psychology).<br/>Contagion (Social psychology).
<br/><br/><label>Dewey Class. No.: </label>302