TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point : : how little things can make a big difference 
SN  - 0349113467 (pbk) :
U1  - 302 21
PY  - 2001///
CY  - London
PB  - Abacus
KW  - Social psychology
KW  - Causation
KW  - Context effects (Psychology)
KW  - Contagion (Social psychology)
N1  - Originally published: London: Little, Brown, 2000; Includes bibliographical references and index; In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change
ER  -