Gladwell, Malcolm, 1963-
The tipping point : how little things can make a big difference / Malcolm Gladwell. - London : Abacus, 2001. - 279p. ; 20cm.
Originally published: London: Little, Brown, 2000.
Includes bibliographical references and index.
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
0349113467 (pbk) : £7.99 9780349113463
GBA0-V2103
Social psychology.
Causation.
Context effects (Psychology).
Contagion (Social psychology).
302
The tipping point : how little things can make a big difference / Malcolm Gladwell. - London : Abacus, 2001. - 279p. ; 20cm.
Originally published: London: Little, Brown, 2000.
Includes bibliographical references and index.
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
0349113467 (pbk) : £7.99 9780349113463
GBA0-V2103
Social psychology.
Causation.
Context effects (Psychology).
Contagion (Social psychology).
302