The tipping point : how little things can make a big difference / Malcolm Gladwell.
By: Gladwell, Malcolm
.
Material type: 
TextPublisher: London : Abacus, 2001Description: 279p. ; 20cm.ISBN: 0349113467 (pbk) :; 9780349113463.Subject(s): Social psychology | Causation | Context effects (Psychology) | Contagion (Social psychology)DDC classification: 302 | Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Standard Loan | Mater Hospital **Contact Library Desk to borrow this item** | Wellbeing Collection | W302.13 (Browse shelf) | In transit from SVUH Library to Mater Hospital **Contact Library Desk to borrow this item** since 27/03/2017 | Wellbeing Collection | LR04523 |
Originally published: London: Little, Brown, 2000.
Includes bibliographical references and index.
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
There are no comments for this item.